Janice Shayne, CEO


Janice Shayne has been in the natural healthcare field for seventeen years. She is a transpersonal psychotherapist, a state-certified clinical hypnotherapist and a certified clinical nutritionist.

She first became interested in whole food nutrition after her two children were born, more than twenty-seven years ago. She became fascinated with how food choices and preparation methods made a tremendous difference in intelligence, school performance, as well as her kids’ immunity to illness and their overall disposition.

This led her to return to college and afterwards begin practicing as co-owner of the Holistic Health & Counseling Center in Carefree, Arizona, in 1995. There, she worked with clients as a psychotherapist in areas that ranged from ADD and Alcoholism to Eating Disorders and Cancer patient survival issues. She worked with several Olympic Athletes on Sports Performance using her hypnotherapy skills and was offered a position with the Arizona Cardinals, the Suns and Diamondbacks.

In 1997, through Janice’s and her husband’s clinical experience and personal research, they found themselves searching for a company that could provide organic, whole food supplements that were not compromised with synthetics or isolates. Not finding any that met their standards, together they began NutriPlex Formulas, Inc. Her husband took on the Research and Development part of the business, and Janice took on the administrative part, based on her business background.

In 1998, she joined forces with her husband at the Nutrition Research Center in Boulder, Colorado, and for more than fifteen years has conducted food-science research at the Center.

In 2009, Janice Shayne became the CEO of NutriPlex Formulas and is now launching its next phase of growth and expansion, including a comprehensive educational program for healthcare professionals.